# UGC Creator Email Templates: Pitch, Follow-Up, and Invoice Messages > Ready-to-use email templates for Nigerian UGC creators — pitching brands, sending briefs, handling revisions, requesting payment, and following up. These are the emails you'll send repeatedly as a UGC creator. Instead of writing each one fresh, copy these templates, fill in the brackets, and adapt the tone to your voice. Covered here: cold outreach, brief confirmation, delivery, revision handling, payment follow-up, and retainer proposals. --- ## 1. Cold Outreach to a Brand **Subject:** UGC content for [Brand Name] — quick question Hi [Name / Hi there], I'm a UGC creator based in Nigeria focused on [skincare / fintech / food — your niche]. I've been following [Brand Name] and noticed your content is [predominantly polished brand creative / mostly static photos / heavy on text posts] — which is a strong foundation, but authentic UGC-style content tends to outperform it in paid ads and drive stronger organic engagement. I create short-form vertical video content that brands use for Instagram and Facebook ads, organic feed, and product pages. Recent portfolio: [Link] A few content types I'd be well-suited to create for [Brand Name]: - [Specific idea 1] - [Specific idea 2] Happy to send a full rate card. Would you be open to a quick conversation this week? [Your Name] --- ## 2. Brief Confirmation (After Being Selected) **Subject:** Brief confirmed — [Brand Name] × [Your Name] Hi [Name], Thanks for selecting me for this brief. I've read everything you sent and I'm ready to get started. To confirm what's agreed: **Deliverables:** [List exactly] **Usage:** [Organic / Paid ads / Both] **Deadline:** [Date] **Rate:** ₦[Amount] **Payment:** ₦[50%] upfront, ₦[50%] on final delivery **One question before I shoot:** [Ask any clarifying question you need — product details, a specific requirement from the brief you want to confirm, or "I have no questions and am ready to begin."] I'll confirm when the product has been received [if applicable] and send the first draft on or before [Date]. [Your Name] --- ## 3. Product Receipt Confirmation **Subject:** Product received — [Brand Name] × [Your Name] Hi [Name], The product arrived today in good condition. I'll begin shooting this week and aim to send the first draft by [Date] as agreed. If anything urgent comes up on your end before then, reach me on [WhatsApp / this email]. [Your Name] --- ## 4. First Draft Delivery **Subject:** First draft delivery — [Brand Name] × [Your Name] Hi [Name], Please find the first draft attached / linked here: [Link or "see attached"] **What's included:** - [Deliverable 1 — e.g., "30-second product demo video (9:16 MP4)"] - [Deliverable 2] A note on [one creative decision you want to flag — e.g., "I shot this in natural morning light based on the tone you referenced in the brief"]. Happy to discuss if the approach needs adjusting. **Revision process:** Please compile any feedback into a single message. I'll address it all in one delivery. My standard brief includes 2 revision rounds — this is round 1. Awaiting your feedback within [3–5] business days as agreed. [Your Name] --- ## 5. Revision Handling (After Feedback) **Subject:** Re: First draft delivery — [Brand Name] × [Your Name] Hi [Name], Thanks for the feedback. To confirm, I'll address the following in the next delivery: - [Specific point 1] - [Specific point 2] - [Specific point 3] One clarification: [if something in the feedback is unclear, ask here — "When you mention 'warmer tone', do you mean colour grading, energy of delivery, or both?"] I'll have the revised version to you by [Date]. [Your Name] --- ## 6. Final Delivery and Invoice **Subject:** Final delivery + invoice — [Brand Name] × [Your Name] Hi [Name], Please find the final files here: [Link] **What's included:** - [Final deliverable 1] - [Final deliverable 2] Files are in [MP4, H.264, 1080×1920] format at full resolution. Let me know if you need a different format. **Invoice:** | Item | Amount | |---|---| | [Brief description] | ₦[Amount] | | Less: upfront payment received | –₦[Amount] | | **Balance due** | **₦[Amount]** | **Bank details:** Bank: [Your bank] Account name: [Your name] Account number: [Your account number] Payment is due within [5 / 7] business days. If everything looks good, I'm available for the next brief whenever you're ready. [Your Name] --- ## 7. Payment Follow-Up (After Due Date) **Subject:** Payment follow-up — [Your Name] × [Brand Name] brief Hi [Name], Following up on the balance of ₦[Amount] for the [Brief description] brief, delivered on [Date]. Payment was due by [Due Date]. Bank details (as sent previously): - Bank: [Your bank] - Account: [Your account number] - Account name: [Your name] If there's an issue with the payment on your end, please let me know and I'm happy to discuss. [Your Name] --- **If no response after 5 days:** Hi [Name], I've sent two previous messages about the outstanding balance of ₦[Amount] for the [Brief] brief (delivered [Date], payment due [Date]). If there's been a processing issue, I'd appreciate a quick confirmation. If payment isn't received by [Date + 7 days], I'll need to escalate this. [Your Name] --- ## 8. Retainer Proposal (After Successful Brief) **Subject:** Monthly content arrangement — [Brand Name] Hi [Name], Thank you for the feedback on the [recent brief]. I'm glad it hit the mark. Based on how that went, I'd like to propose a monthly arrangement. For brands that need a consistent flow of content rather than one-off briefs, a retainer works out better for both sides — more predictable for you, and I can learn your brand voice over time. **What I'm proposing:** | Tier | Monthly Output | Monthly Rate | |---|---|---| | Basic | 4 × 30-sec videos | ₦[Rate] | | Standard | 8 × 30-sec videos + 4 photos | ₦[Rate] | Retainer pricing includes a 10–15% discount on per-brief rates. Monthly content is delivered in two batches — mid-month and end of month — so you always have fresh creative. If this sounds interesting, I can put together a simple one-page proposal. Let me know. [Your Name] --- ## Email Best Practices for UGC Creators **Keep subject lines functional.** "[Brand Name] × [Your Name] — [Action]" is better than creative subject lines for business emails. It's easy to search later. **Confirm in writing.** Any verbal agreement (WhatsApp call, Instagram DM conversation) should be confirmed via email before work begins. "Just to confirm what we discussed: [details]" is all you need. **Send everything to one inbox.** If a brand initiates contact on Instagram, ask them to move to email for the brief and delivery process. Instagram DMs are hard to search and easily missed. **Keep a template folder.** Save these templates in a Google Doc or Notion page. Fill in the brackets for each new client. For the complete brief application strategy, read [brands looking for UGC creators: how to get found](/blog/brands-looking-for-ugc-creators). For the cold outreach strategy in detail, read [how to reach out to brands as a UGC creator](/blog/how-to-reach-out-to-brands).