# UGC Creator Media Kit Template

> A simple UGC creator media kit template for Nigerian creators. What to include, what to leave out, and a copy-paste structure you can complete in one afternoon.

Most UGC creators don't need a media kit. Brands don't hire UGC creators based on follower counts or brand partnerships — they hire based on portfolio samples and niche relevance.

That said, a media kit is useful in specific situations: pitching larger brands who have a formal vendor intake process, applying to brand ambassador programmes, or when a brand asks "can you send me more information about yourself?"

This template is deliberately short. A UGC media kit should be 1–2 pages, not a 10-page PDF with brand guidelines.

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## When to Send a Media Kit vs When Not To

**Send a media kit when:**
- A brand specifically asks for one
- You're applying to a retainer arrangement with a larger brand
- You're pitching a multi-deliverable campaign proposal

**Don't send a media kit when:**
- Applying to a standard marketplace brief (a portfolio link is sufficient)
- Responding to a cold DM enquiry (answer with a short message and portfolio link)
- Pitching a small brand for a single brief

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## What a UGC Media Kit Should Include

A UGC media kit is different from an influencer media kit. You are not selling audience reach — you are selling content creation skill. This changes what belongs in the document.

**Include:**
- Your name, niche, and location (Lagos / Nigeria)
- A 3–4 sentence creator bio focused on what you make, not who you are
- Portfolio samples or links (the most important section)
- Your service list and rates (or "rates available on request")
- Niche categories you cover
- Recent brands you've worked with (if any)
- Contact information and turnaround time

**Do not include:**
- Your Instagram follower count (not relevant to UGC rates)
- Engagement rate statistics (influencer metric, not UGC)
- Long personal backstory
- Generic "I'm passionate about content creation" language

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## Media Kit Template

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**[YOUR NAME]**
UGC Creator · [Your City, Nigeria]
[Your Email] · [Your WhatsApp] · [Portfolio Link]

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### About

*[3–4 sentences. Focus on what type of content you make, what categories you specialise in, and one line on your approach. Example:]*

I create short-form UGC content for Nigerian consumer brands across skincare, food, and lifestyle. My work focuses on authentic product demonstration — reviews, tutorials, and unboxing content — shot for use in paid ads and organic social. I've worked with [X brands / across X briefs] and understand what Nigerian audiences respond to.

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### What I Create

| Format | Description |
|---|---|
| Short-form video (9:16) | 15–90 second vertical videos for TikTok, Reels, and ads |
| Product review | Honest, detailed product testimonials |
| Tutorial / demo | Step-by-step product usage demonstrations |
| Unboxing | First-impression unboxing and packaging reveal |
| Product photography | Lifestyle and flat lay photos for social and e-commerce |
| Testimonial (talking head) | Direct-to-camera brand advocacy |

---

### Niche Categories

[Check all that apply — only list categories represented in your portfolio]

- ☑ Skincare and beauty
- ☑ Food and beverages
- ☑ Fashion and accessories
- ☑ Fintech and financial apps
- ☑ Health and wellness
- ☑ Tech and accessories
- ☑ Home and lifestyle
- ☑ E-commerce / DTC brands

---

### Portfolio Samples

[Include 3–5 direct links or embedded screenshots. Each sample should include:]

**Sample 1:** [Category] — [Brief description of what it shows]
Link: [URL]

**Sample 2:** [Category] — [Brief description]
Link: [URL]

**Sample 3:** [Category] — [Brief description]
Link: [URL]

*Full portfolio: [Portfolio Link]*

---

### Selected Brands

*[List brands you've created content for — even if it was unpaid practice content using their products. "I created practice content using X brand's product" is acceptable to mention.]*

- [Brand Name] — [Category, Year]
- [Brand Name] — [Category, Year]

*If you're just starting and have no brand work: remove this section and lean harder on portfolio samples.*

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### Services and Rates

| Deliverable | Rate |
|---|---|
| 30-second vertical video (organic) | From ₦[X] |
| 60-second vertical video (organic) | From ₦[X] |
| Paid ads usage (30 days) | +20% of organic rate |
| Photo package (5 images) | From ₦[X] |
| Retainer (4 videos/month) | From ₦[X]/month |

*Full rate card available on request.*

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### Deliverables and Turnaround

**Standard turnaround:** 5–7 business days from brief confirmation and product receipt.

**Rush delivery:** 48 hours (25% surcharge).

**Revisions:** 2 rounds included in all standard briefs.

**File formats:** MP4 (H.264), 1080×1920 (4K available). JPEG/PNG for photos.

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### Contact

Email: [your@email.com]
WhatsApp: [+234 XXX XXX XXXX]
Portfolio: [link]
ugc.ng profile: [link]

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## Media Kit Design Notes

**Format:** A single Google Slides or Canva document exported as PDF. Keep it clean — white or neutral background, your brand colours only if you have a consistent visual identity.

**Length:** 1–2 pages maximum. If you're tempted to go longer, cut.

**Update it.** A media kit that lists brands from 18 months ago or a portfolio that hasn't been refreshed looks stale. Update it every 3–4 months.

**Name the file properly.** "[YourName]-UGC-MediaKit-[Month][Year].pdf" so brands can find it easily and know it's current.

For the portfolio-building guide that should accompany your media kit, read [how to build a UGC portfolio that gets you hired](/blog/ugc-creator-portfolio).

For guidance on pitching brands, read [how to reach out to brands as a UGC creator](/blog/how-to-reach-out-to-brands).