Most UGC creators don't need a media kit. Brands don't hire UGC creators based on follower counts or brand partnerships — they hire based on portfolio samples and niche relevance.
That said, a media kit is useful in specific situations: pitching larger brands who have a formal vendor intake process, applying to brand ambassador programmes, or when a brand asks "can you send me more information about yourself?"
This template is deliberately short. A UGC media kit should be 1–2 pages, not a 10-page PDF with brand guidelines.
When to Send a Media Kit vs When Not To
Send a media kit when:
- A brand specifically asks for one
- You're applying to a retainer arrangement with a larger brand
- You're pitching a multi-deliverable campaign proposal
Don't send a media kit when:
- Applying to a standard marketplace brief (a portfolio link is sufficient)
- Responding to a cold DM enquiry (answer with a short message and portfolio link)
- Pitching a small brand for a single brief
What a UGC Media Kit Should Include
A UGC media kit is different from an influencer media kit. You are not selling audience reach — you are selling content creation skill. This changes what belongs in the document.
Include:
- Your name, niche, and location (Lagos / Nigeria)
- A 3–4 sentence creator bio focused on what you make, not who you are
- Portfolio samples or links (the most important section)
- Your service list and rates (or "rates available on request")
- Niche categories you cover
- Recent brands you've worked with (if any)
- Contact information and turnaround time
Do not include:
- Your Instagram follower count (not relevant to UGC rates)
- Engagement rate statistics (influencer metric, not UGC)
- Long personal backstory
- Generic "I'm passionate about content creation" language
Media Kit Template
[YOUR NAME] UGC Creator · [Your City, Nigeria] [Your Email] · [Your WhatsApp] · [Portfolio Link]
About
[3–4 sentences. Focus on what type of content you make, what categories you specialise in, and one line on your approach. Example:]
I create short-form UGC content for Nigerian consumer brands across skincare, food, and lifestyle. My work focuses on authentic product demonstration — reviews, tutorials, and unboxing content — shot for use in paid ads and organic social. I've worked with [X brands / across X briefs] and understand what Nigerian audiences respond to.
What I Create
| Format | Description |
|---|---|
| Short-form video (9:16) | 15–90 second vertical videos for TikTok, Reels, and ads |
| Product review | Honest, detailed product testimonials |
| Tutorial / demo | Step-by-step product usage demonstrations |
| Unboxing | First-impression unboxing and packaging reveal |
| Product photography | Lifestyle and flat lay photos for social and e-commerce |
| Testimonial (talking head) | Direct-to-camera brand advocacy |
Niche Categories
[Check all that apply — only list categories represented in your portfolio]
- ☑ Skincare and beauty
- ☑ Food and beverages
- ☑ Fashion and accessories
- ☑ Fintech and financial apps
- ☑ Health and wellness
- ☑ Tech and accessories
- ☑ Home and lifestyle
- ☑ E-commerce / DTC brands
Portfolio Samples
[Include 3–5 direct links or embedded screenshots. Each sample should include:]
Sample 1: [Category] — [Brief description of what it shows] Link: [URL]
Sample 2: [Category] — [Brief description] Link: [URL]
Sample 3: [Category] — [Brief description] Link: [URL]
Full portfolio: [Portfolio Link]
Selected Brands
[List brands you've created content for — even if it was unpaid practice content using their products. "I created practice content using X brand's product" is acceptable to mention.]
- [Brand Name] — [Category, Year]
- [Brand Name] — [Category, Year]
If you're just starting and have no brand work: remove this section and lean harder on portfolio samples.
Services and Rates
| Deliverable | Rate |
|---|---|
| 30-second vertical video (organic) | From ₦[X] |
| 60-second vertical video (organic) | From ₦[X] |
| Paid ads usage (30 days) | +20% of organic rate |
| Photo package (5 images) | From ₦[X] |
| Retainer (4 videos/month) | From ₦[X]/month |
Full rate card available on request.
Deliverables and Turnaround
Standard turnaround: 5–7 business days from brief confirmation and product receipt.
Rush delivery: 48 hours (25% surcharge).
Revisions: 2 rounds included in all standard briefs.
File formats: MP4 (H.264), 1080×1920 (4K available). JPEG/PNG for photos.
Contact
Email: [[email protected]] WhatsApp: [+234 XXX XXX XXXX] Portfolio: [link] ugc.ng profile: [link]
Media Kit Design Notes
Format: A single Google Slides or Canva document exported as PDF. Keep it clean — white or neutral background, your brand colours only if you have a consistent visual identity.
Length: 1–2 pages maximum. If you're tempted to go longer, cut.
Update it. A media kit that lists brands from 18 months ago or a portfolio that hasn't been refreshed looks stale. Update it every 3–4 months.
Name the file properly. "[YourName]-UGC-MediaKit-[Month][Year].pdf" so brands can find it easily and know it's current.
For the portfolio-building guide that should accompany your media kit, read how to build a UGC portfolio that gets you hired.
For guidance on pitching brands, read how to reach out to brands as a UGC creator.