A rate card is a simple document that lists what you charge for each deliverable type. Having one ready means you stop guessing your rates in every pitch and brands take you more seriously when you respond quickly with clear pricing.
This template is based on current Nigerian UGC market rates. Adjust the numbers to your experience level — beginner, mid, or senior — before sending.
How to Use This Template
- Copy the rate card below into a Google Doc or Notion page
- Replace the placeholder rates with your own (use the ranges below as a guide)
- Save it as a PDF named "YourName-UGC-RateCard.pdf"
- Attach it to pitches or include the link in your email signature
Update your rate card every 3–6 months as your portfolio and experience grow.
Rate Card Template
[YOUR NAME] — UGC Creator Rate Card
Last updated: [Month Year]
Niche specialisation: [Skincare / Fintech / Fashion / Food / etc.]
Video Content
| Deliverable | Organic Use | Paid Ads (30 days) | Paid Ads (90 days) |
|---|---|---|---|
| 30-second vertical video (9:16) | ₦[25,000–45,000] | ₦[35,000–60,000] | ₦[45,000–80,000] |
| 60-second vertical video (9:16) | ₦[35,000–60,000] | ₦[50,000–85,000] | ₦[65,000–110,000] |
| 90-second vertical video (9:16) | ₦[50,000–80,000] | ₦[70,000–110,000] | ₦[90,000–145,000] |
| Hook-only clip (5–10 sec) | ₦[10,000–20,000] | ₦[15,000–30,000] | ₦[20,000–40,000] |
| Testimonial video (60 sec) | ₦[40,000–70,000] | ₦[55,000–90,000] | ₦[70,000–120,000] |
| Tutorial / demo (90–120 sec) | ₦[60,000–100,000] | ₦[80,000–130,000] | ₦[100,000–170,000] |
Photo Content
| Deliverable | Rate |
|---|---|
| Single product photo (lifestyle) | ₦[8,000–15,000] |
| Single flat lay | ₦[6,000–12,000] |
| Photo package (5 images, mixed) | ₦[30,000–55,000] |
| Photo package (10 images, mixed) | ₦[50,000–90,000] |
Packages (Video + Photo Bundle)
| Package | Includes | Rate |
|---|---|---|
| Starter | 1 × 30-sec video + 3 photos | ₦[45,000–80,000] |
| Standard | 2 × 30-sec videos + 5 photos | ₦[80,000–140,000] |
| Full Campaign | 3 × 30-sec videos + 8 photos | ₦[130,000–220,000] |
Licensing Add-ons
| Usage | Add-on Rate |
|---|---|
| Paid ads: 30 days | +20% of organic rate |
| Paid ads: 90 days | +40% of organic rate |
| Paid ads: 6 months | +70% of organic rate |
| Paid ads: 12 months | +100% of organic rate (full buy-out) |
| Whitelisting / dark posting | +30–50% of organic rate |
Retainer Rates
For brands requiring ongoing monthly content:
| Tier | Monthly Output | Monthly Rate |
|---|---|---|
| Basic | 4 × 30-sec videos | ₦[90,000–160,000] |
| Standard | 8 × 30-sec videos | ₦[160,000–280,000] |
| Full | 12 × 30-sec videos + 8 photos | ₦[260,000–430,000] |
Retainer rates include a 10–15% discount vs per-brief rates.
What's Included in Every Brief
- Pre-production review of your brief
- Up to 2 rounds of revisions
- Delivery within agreed timeline (typically 5–7 business days)
- Final files in MP4 (video) or JPEG/PNG (photo) at full resolution
What's Not Included
- Physical product cost — brand provides product or reimburses purchase
- Travel or props beyond standard home setup
- Rush delivery (add 25% for delivery under 48 hours)
Rate Benchmarks by Experience Level
Use these ranges to calibrate before you finalise your card.
Beginner (0–10 briefs completed)
- 30-sec video organic: ₦20,000–₦35,000
- Full photo pack (5 images): ₦25,000–₦40,000
Mid (10–50 briefs, consistent portfolio)
- 30-sec video organic: ₦35,000–₦65,000
- Full photo pack (5 images): ₦40,000–₦65,000
Senior (50+ briefs, clear niche)
- 30-sec video organic: ₦65,000–₦120,000+
- Full photo pack (5 images): ₦65,000–₦100,000+
For a detailed breakdown of Nigerian UGC rates with usage rights explained, read the UGC creator rates guide.
Tips for Sending Your Rate Card
Don't lead with it. Send your portfolio samples first. If a brand is interested, share the rate card in the follow-up. Leading with rates before demonstrating value tends to end conversations early.
Send it as a PDF. A PDF signals professionalism more than a Google Doc link or a list pasted into an email.
Put a date on it. "Last updated [Month Year]" tells brands your rates are current, not from 3 years ago.
Don't negotiate yourself before the brand asks. Send your rates as listed. If a brand pushes back, you can discuss, but don't preemptively discount.
For guidance on how to pitch brands and get briefs, read how to reach out to brands as a UGC creator.